Entrepreneurship & Startups-- Revisited(by the Economist)

The Economist has put together a 16-page Special Report on the rise of technology startups around the world.

The report, which is written for the magazine’s general news audience, could serve as a sort of “State of the Union” for the industry. That means a lot of what’s reported there won’t really be news to those of you who are deeply involved in the startup world.

Download it. Read it. 

Highly Recommended. 

What is content strategy?

Let's look at the basics of Content Strategy. What exactly is content strategy?

Content Strategy tells people what they want & need to know in ways which are credible, trustworthy and transparent that enhances organizational strategic goals. It is distinct but related to content marketing.
Content marketing is explicitly crafted to drive a profitable customer action.
Example, showing how an NGO helping children in Africa.

In world of mass communication, 'content strategy' falls somewhere between Journalism(inform people) and Marketing(drive customer action).

Hi there!
This is a blog with various opinions and education about Entrepreneurship, Startups and content strategy in Business.
I am an Engineer sharing various ideas and knowledge about everything related to Entrepreneurship and stuff..