Let's look at the basics of Content Strategy. What exactly is content strategy?
Content Strategy tells people what they want & need to know in ways which are credible, trustworthy and transparent that enhances organizational strategic goals. It is distinct but related to content marketing.
Content marketing is explicitly crafted to drive a profitable customer action.
Example, showing how an NGO helping children in Africa.
In world of mass communication, 'content strategy' falls somewhere between Journalism(inform people) and Marketing(drive customer action).
Content Strategy tells people what they want & need to know in ways which are credible, trustworthy and transparent that enhances organizational strategic goals. It is distinct but related to content marketing.
Content marketing is explicitly crafted to drive a profitable customer action.
Example, showing how an NGO helping children in Africa.
In world of mass communication, 'content strategy' falls somewhere between Journalism(inform people) and Marketing(drive customer action).
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